target audience

A target audience is the specific group of consumers most likely to want your product or service, meaning they should be the primary focus of your advertising campaigns. Instead of trying to appeal to everyone, businesses define this group using shared characteristics to ensure marketing resources are spent efficiently. Target Audience vs. Target Market

While often confused, these terms represent different scopes:

Target Market: The entire broad group of potential customers a brand aims to sell to.

Target Audience: A smaller, highly specific subset within that market targeted by a particular campaign or message.

Example: An athletic shoe brand’s target market is all runners. Their target audience for a new eco-friendly trail shoe might be environmentally conscious trail runners aged 25–40. How Audiences Are Segmented

Businesses group their target audiences using four main pillars of data: How to Find Your Target Audience: 7 Strategies – AdRoll